The ADC 101st Awards call for entries campaign

Oct 2022

In this project, I was asked to created an illustration based on the theme“Creativity 101 – Each Cube Has a Story to Tell” The campaign kicked off with branding focused on how creatives go through all states of mind when searching for an award-winning idea, and depicts the unique story behind a great piece of work. A playful approach is used to illustrate the creative process and deconstruct the work to reveal what went into it

Art direction: DDB Paris, The One Club

Copyright: Vikki Zhang 2023