BEAST（野兽派）
Oct 2022
Located close to my studio in Shanghai, the BEAST boutique on Anfu Road stands as a hub for the trendsetting fragrance and home decor brand beloved by the young generation. Renowned for their collaborations with artists worldwide, BEAST consistently crafts remarkable seasonal products that captivate their audience. Collaborating with them for the upcoming Year of the Rabbit collection fills me with immense excitement.
My role involves designing a mischievous rabbit character and creating 7-8 badge illustrations inspired by this character. The collaborative journey has been exceptional, and I'm thrilled by BEAST's attention to detail, evident in elements such as the label textures, intricate sculptures on the wax scent caps, diverse packaging designs, and their approach to product photography.
Located close to my studio in Shanghai, the BEAST boutique on Anfu Road stands as a hub for the trendsetting fragrance and home decor brand beloved by the young generation. Renowned for their collaborations with artists worldwide, BEAST consistently crafts remarkable seasonal products that captivate their audience. Collaborating with them for the upcoming Year of the Rabbit collection fills me with immense excitement.
My role involves designing a mischievous rabbit character and creating 7-8 badge illustrations inspired by this character. The collaborative journey has been exceptional, and I'm thrilled by BEAST's attention to detail, evident in elements such as the label textures, intricate sculptures on the wax scent caps, diverse packaging designs, and their approach to product photography.